Kareo helps doctors focus on taking care of their patients so they aren't distracted by the day-to-day challenges of running their business, or complying with new insurance rules, or chasing down payments.
To continue this mission, Kareo has added Billing Services and Electronic Health Records (EHR) to their mission. With these additions, the website needed to be redesigned. The goal was to showcase these products and services upfront while still keeping the "small" personal website feel.
The old website focused on one core product and guided users to sign up. It was extremely text heavy. One of the many goals of the redesign was to encourage exploration and inform users about how the products can help doctors run their practice better.